New Herbal Treatment for Diabetics

Lucknow:  For those having high blood sugar levels and are on antibiotics for long, state-owned National Botanical Garden Institute (NBRI) in Lucknow has come up with a herbal and healthy option.

"We have developed a medicine for Type-II diabetes patients on Ayurvedic method, which does not have any side effect," Senior Principal Scientist A K S Rawat told PTI today.

Generally antigens affect body organs on the long run. But this drug contains anti-oxidants, which help in rebuilding process, he said.

Mr Rawat said the initiative was taken by NBRI Director C S Nautiyal.

He said the drug has been introduced in tablet form. The Ayurvedic drug has been named 'BGR-34' and may cost Rs. 500 for 100 tablets.

"If taken for a longer period, it may also reduce dependence on insulin," Mr Rawat said.

A combination of natural extracts, the drug has been jointly developed by two CSIR laboratories -- NBRI and the Central Institute for Medicinal and Aromatic Plant (CIMAP) -- both in Lucknow.

NBRI has given permission to a Delhi-based pharmaceutical firm for commercial manufacturing and marketing of the medicine.

"The drug has extracts from four plants mentioned in Ayurveda and that makes it safe," Mr Rawat said.

He said tests carried on animals and related scientific study found it to be safe and effective with clinical trials showing 67 per cent success.
Resource: http://www.ndtv.com/health/new-herbal-treatment-for-diabetics-1236824

Diabetes a Major Health Concern

By Edward Scarlett

Special to The Pineapple

Approximately 25.8 million men, women and children have diabetes. It is one of the biggest health concerns in the U.S. today. Treatment for diabetes requires keeping close watch over your blood sugar levels (and keeping them at a goal set by your doctor) with a combination of medications exercise, and diet.

Common symptoms of diabetes:

Urinating often

Feeling very thirsty

Feeling very hungry – even though you are eating

Extreme fatigue

Blurry vision

Cuts/bruises that are slow to heal

Weight loss – even though you are eating more (type 1)

Tingling, pain, or numbness in the hands/feet (type 2)

Early detection and treatment of diabetes can decrease the risk of developing complications.

Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. In type 1 diabetes, the body does not produce insulin. With type 2 diabetes your body does not use insulin properly. This is called insulin resistance.

Diabetes Drugs

If you have type 1 diabetes, you will need insulin in the form of injections or through use of a continuous pump By checking your own blood sugar levels, you can track your body’s changing needs and work with your doctor to figure out the best dosage.

For some people with type 2 diabetes, diet and exercise are enough to keep the disease under control. Other people need medication, which may include insulin and an oral drug.

Acupuncture and Diabetes

A theory has arisen as to how diabetes progresses. The disease begins with a deficiency of yin. However, patients in the early stage of diabetes actually have a hyperactive metabolism that does not provide useful energy. Food nutrients are not successfully utilized; This yin deficiency generates heat and parches the yin. The imbalance of yin and yang eventually degrades and inhibits the qi (chee), so that qi and yin deficiency co-exist. At this point, secondary effects may begin causing many serious symptoms. Without proper nourishment of qi and yin, yang eventually becomes impaired, and the patient, now with advanced disease, has a combined deficiency of qi, yin, and yang.

How Acupuncture and Chinese Medicine Treats Diabetes

In treating diabetes, Oriental medicine offers a way to address each patient individually to eliminate the symptoms associated with diabetes and reduce the need for insulin. The practitioner may choose to use a variety of techniques during treatment including acupuncture, Chinese herbal medicine, bodywork, lifestyle/ dietary recommendations and energetic exercises. The treatment for diabetes will focus on regulating the circulation of blood and Qi and balancing the organ systems to improve pancreatic function and address internal heat and the depletion of fluids.

Chinese Herbal Medicine

Herbal medicine can be an important component to the treatment of diabetes. Different formulas may be effective for different people, so practitioners may try several different approaches

Remember, prevention (and laughter) is the best medicine, so why don’t you call me at (561)272-7816 and arrange for a free consultation and personalized wellness treatment program or treatment for diabetes and any other health issue.

For nearly 20 years, Dr. Edward Scarlett has been serving the Delray Beach community by spreading wellness through multiple Acupuncture styles and Body Work techniques. He is the founder and lead physician at Alive and Well Acupuncture Clinic. Specializing in managing acute and chronic pain conditions with the use of Acupuncture, Acupressure, Moxibustation, and Deep Muscle Therapy, Dr. Scarlett has built a reputation for achieving excellent results. He believes it is most important to treat the cause of people’s health issues while focusing on achieving relief.

Resource:  http://pineapplenewspaper.com/diabetes-a-major-health-concern/23230

How to keep your gut bacteria in good form

In this day and age we're becoming more and more dependent on modern advances than ever before. Sure they make life easier, but there are some costs that come with having a more effortless existence.

From obesity to inflammatory conditions, health conditions are skyrocketing, and it's all to do with the state of the gut microbiome.

The gut microbiome is all the bacteria living in the intestines that affect your health - when all is well, the bacteria protect the immune system, nourish the body with nutrients and aid digestion.

When the harmony is disrupted, aspects such as your mood and inflammatory processes are influenced. To make sure this is avoided, health expert Dr. Raphael Kellman has listed some things which affect the microbiome to Mind Body Green.

Pre-prepared food

Healthy, fresh food being good for you is no secret, but there's still so many people constantly tucking into ready meals that are full of fat, sugar, preservatives, chemicals and empty calories. These are all linked to destroying the bacteria, as they work best on nutrients and prebiotics - typically non-digestible fibre compounds that boost the growth and advantages of the microbiome.

You can get supplements to take, or you could simply fill up on seeds, nuts, fruits and fresh vegetables/leafs along with pure, clean water to keep things in good form.

Overusing medication

Yes, the advancements in the world of medicine have proved extremely beneficial by saving lives and improving the quality of others, but it can be taken a step too far. Over-prescribing and over-using has become all too regular, and these have detrimental effects on the microbiome.

Dr. Kellman uses an example of an 18 year old having consumed around 10 to 20 courses of antibiotics to date, with many more on the way. It was recently found that a single course of antibiotics can have a negative impact of the microbiome for up to a year and when the healthy bacteria die, they're replaced by ones contributing to inflammation and disease. This is also the case with painkillers known as NSAIDs and heartburn medicine called proton pump inhibitors.

This may sound like a trickier issue to curve, but again it comes down to diet and lifestyle. Herbal remedies could help - just discuss thoroughly with your doctor to get the best advice and aid.

Planned C-sections

Of course a natural birth isn't always possible, but scheduling a C-section at a convenient time may impact your child's health problems later in life. In the womb, a baby is exposed to its mother's bacteria, but it's when the tot passes through the vaginal birth canal that more beneficial bacteria enter the newborn. It's been found that when this process is taken away, kids are more at risk of celiac disease, Type 1 diabetes and even asthma.

Research also notes that even a small labour before an emergency C-section allows this good bacteria to get into the newborn, whereas a C-section cuts it out entirely.

Resource:  https://www.sundayworld.com/style/health/how-to-keep-your-gut-bacteria-in-good-form

Multiple sclerosis: The scourge of a lifetime

Do you know which disease will have the longest chronicity (a lifelong disease)?

Do you know the disease that takes maximum number of young adults to the wheel chair? And the disease that needs the longest years of healthcare and the highest health care expense. It is a condition in which women are affected three times more than men.

The answer is Multiple sclerosis (MS). An unknown name until ten years ago in Asia but in the West, MS is immediately understood.

MS starts mostly with mild sensitivity problems like numbness or at times with milder vision disturbances or even temporary total loss of vision. Once the pathology sets in, it starts to progress with time.

The annoying symptoms of MS that hinders the quality of life are balancing problem, walking difficulties (requires walking stick, wheel chair, etc.), vision loss or cloudiness of vision, bladder difficulties (frequency, incontinence and urgency), cognitive disturbances, coordination problems, spasticity, sexual dysfunction, tremor, ataxia, stiffness of limbs, pain that is non responsive  to analgesics. At times, antiepileptic medicines are used for the same psychological problems like mood swings and depression.

Even though the average age of onset of the disease is around 28 years,  there are also paediatric cases of MS. In Germany alone, about 300 children are diagnosed every year. And annoyingly, the number of cases of MS worldwide is escalating. The incidence in India shows the same record.

The diagnosis of MS is done by MRI and CSF studies (as confirmatory test). Multiple Lesions are present in the brain and spinal chord, especially in the white matter of the brain and in the cervical region of the spine. MS is interpreted on the basis of activity and size and number of lesions but a more detailed study considering the whole brain will give more information about the disease in the future.

The etiology of MS is unknown. It is prevalent more in Europe, especially Scandinavian countries, Canada and US where there is less availability of sunlight. In my clinical experience, multiple reasons are to be coined as the cause of MS. Toxic, physical stressors – ingested toxins like heavy metal toxicity and other types of toxins, multiple vaccinations in a short duration of time, too much time on computer, familial tendencies, injury to head and spine and mental stressors.

Immunological disturbances could also be a leading factor for MS. The ailment could be broadly considered as a Neuro – psycho- immuno – endocrinological disorder. So a wide spectrum of causes have to be eventually considered here.

Even though MS is considered as an auto-immune disease by the allopathic system, ayurvedic concepts cannot connclude that this as the cause. Auto-immune process might be an effect or an intermediate effect of an ongoing pathology. Most of the allopathic medicines used in the treatment of MS are based on this assumption and I doubt, for the same reason, that they are unable to bring much results and also with multiple side effects.

In conventional medicine, there is no known cure or to curb the disease. There are only the so called disease-modifying medicines. Most of the MS medicines are “accidentally proven” for the treatment of MS, which are otherwise used for entirely different diseases. The main medicines that are used in the treatment of MS are Interferon (originally used in Hepatitis, in tumour and antiviral), Methoxanthron and alemtuzumab (both used in chemo therapy in leukemia with serious side effects), Amantadine (antiviral and in Parkinsons disease) cortisone during relapses, copaxone, tsyabri, Fampyra.

Unfortunately, they are unable to provide any long term benefits to the patients. In fact, those medicines have no known benefits that help the patient even for few years, but have definite side effects that are equally troublesome like the disease itself. The most important and largely sold medicine 'interferon' was studied by the British Government and did not give an insurance coverage for this expensive medicine since it does not give any lasting benefit to the patient. In India, an injection of interferon costs about Rs5,000 (US$73). A single company makes US$2,000mn for three different MS drugs. Interestingly, this is higher than the whole ayurveda medicine manufactured in India.

The incidence of MS is found one in 150,000 people. There are different types of MS. The relapse and remission form of MS (RRMS), secondary progressive MS (SPMS), primary progressive MS, Primary Relapsing type of MS (PRMS). Among the different types of MS, RRMS has the best prognosis before it changes to SPMS. PPMS needs to be treated as a different disorder even though the symptoms are similar.

MS patients are largely turning to alternative therapy owing to the reasons mentioned above. Ayurveda had proven effect for this disease. There is no mention of MS in ayurveda as a particular disease because it is a lifestyle  disease what was recently noticed in the last one century.

MS differs from other Vata vydhis in the following aspects-

    Immune system is directly involved in the disease process. For example, the infection can worsen MS symptoms.
    Environmental temperature can alter the disease fast. A mild rise in temperature can sometimes influence the disease adversely. The extreme case of worsening of condition due to temperature variation is called as Utoffs phenomenon in MS.
    The typical form of relapse and remission in a neurological disease is not mentioned in this form.
    Young adults are affected, which is also a difference from most degenerative neurological diseases.

Vata and vata pitta dosha combination are involved in the pathogenesis of MS and three in five patients belong to this constitution. The compensatory effect of Kapha to vata is much reduced in MS. The immune system will get involved in toxic MS and in the predominence of Pitta . The involvement of GI system, endocrine system and immune system needs to be treated parallelly.

Panchakarma needs to be carefully administered, if at all required. Erratic use of these procedures may aggravate the condition and at times unfavourably affect the already existing bladder and bowel disturbances. Warm therapies like svedana and pizhil are mostly avoided. Theekshnadravyas need to be avoided. Theeksna nasya and vyreechaneeka nasyas could even lead to a relapse. In such cases, the recipe normally used in classical preparations needs to be restructured altogether.

MS is a curable disease in the initial stage if there is no considerable motor deficit or bladder involvement. In the later stages, the treatment can stop the pathology process and can improve the various symptoms of MS.



The Aims of MS therapy :

    Control on the progression of MS: To control the pathological process of MS, so that further deterioration of the disease could be stopped.
    Stabilisation of MS and improvement of symptoms: Stabilisation is attained when there is no further progression of the disease. Specific symptoms are considered, like gait disturbance, vision disturbances, bladder problems, etc., which improve during the treatment and are sustained thereafter.

Cure from MS could happen without leaving any residual symptoms in the initial stages of the disease. A periodic follow up at least for three years is an essential component for the success of the therapy. The minimum duration of treatment is 50-60 days a year, which has to be repeated for three years.

The line of treatment that we follow generally are:

    Adhi-Stana Chikitsa (treating the source of illness): Treating the central nervous system
    Agni Sara Chikitsa (reorganising or fine tuning the metabolism): Correcting the digestive fire in a person which improves the cellular metabolism.
    Kaya Sattwa (mind-body balancing)
    Dathu Shuddhi (cellular rejuvenation)
    Palliation of accompanying illness or pathology



Treatment Methods:
The therapy for MS is a system that uses a group of therapies aimed at treating the source of the disease, where palliation of symptoms happens on its own accord. During the treatment period, a patient undergoes various types of therapies involving numerous herbal preparations depending on the constitution, metabolic status, mental state, severity of the disease and symptoms of the patient. The duration of the treatment for a single day is approximately five hours.

The main treatments followed at our centre are Shirovasthi, Thaila dhara, Kashaya dhara, Oushadha–Njavara, Nasya, Basthi or other Pancha karma (whenever required). Sometimes certain variations in therapy within the framework of ayurvedic principles are adopted, such as in case of severe balancing deficit, where a shirovasthi-shirdhara combination therapy is carried out.

Therapeutic yoga postures are taught to patients along with therapy. Patients are prescribed individual yoga postures depending upon the body constitution and symptoms, which helps in improving the coordination, balance, strength in the lower limbs and flexibility. MS specialised physiotherapy is given for individual needs by experts.

The fundamental criteria for success in treating complex disorders in ayurveda depend on the quality of herbal preparations. Treatment-oriented herbal recipes are made, which are not available for sales elsewhere. These herbal preparations are created in limited quantities to ensure the quality.

We make custom made oils depending upon the constitution and symptomatology. Most of the herbal oils which are used for MS are custom made and are potentiated several times. Numerous ingredients are used for preparing the herbal oil for Shirovasthi . Fresh herbal extracts are abundantly used in preparing these oils.

Ingredients:

Sesame oil as the base oil

Water: added four to eight times

Herbal paste: ¼ the quantity of oil

Herbal decoction: two times that of oil

Fresh Herbal extracts: two to eight times the quantity of oil

Method:

These ingredients are heated on mild fire in a traditional vessel made up of 5 metal alloy (Varp). The contents are slowly stirred continuouslyduring the entire process to ensure the uniform absorption of heat. When the herbal paste has reached a stage, which is called as 'MruduPaka' (soft consistency - where there is percolated water molecules), the oil is filtered. This stage stays only for a few minutes in the entire process, so oil needs to be filtered carefully within this short span of time. The whole process of preparing the oil takes around 12-15 days, during which the temperature of the oil is always kept at 75-80°C.

The medicated oils are highly seasoned and concentrated herbal oils. The repeated addition of herbal extract and herbal decoctions (11 times) makes the oil 11 times potentiated than the normal oil.

While treating MS or other complex disorders, we as ayurveda physicians face a multitude of difficulties. From propagating a methodology of treatment, making own medicines, having a strict control on making the medicine, and the routine follow up of patients during and after treatment is required. During this time we collect data like the MRI and other lab reports for diagnostic, prognostic and for a future research purpose. Separate interviews in the form of testimonials from the patient at different stages of treatment to evaluate improvement are also carried out. Moreover, we do not have a criteria and standards for any of the above mentioned practical things.

Profile

Dr Prasanth Raghavan is the chief physician of Ayush Prana, the specialty hospital for Multiple Sclerosis started as early as 2002 under the guidance of renowned ayurveda practitioner, his father Dr R Raghavan. He introduced the specialty therapy for MS while he was practicing in Germany.

After eight years of practicing ayurveda, he started MS centres in Ernakulam and Chinnar. Since then, numerous patients have undergone the therapy. He travels extensively in Europe and gives seminars on MS and has published several articles in MS oriented magazines.

He is working on his book on MS, which is likely to be published this year. He is working in cooperation with other neurologists and ayurvedic scholars in modulating a scientific study based on his treatment. Ayush Prana, the specialty centre for MS has treatment centres in Illithode (Kerala) and Chinnar for temperature sensitive patients. Apart from these treatment centres in Kerala.

For more information:

www.msayurveda.com
Resource:   http://www.muscatdaily.com/Archive/Features/Multiple-sclerosis-The-scourge-of-a-lifetime-4mjy

Gokhru: The secret to increased libido and amazing sex life

We know that stress can lead to fatigue, hormonal imbalance, hypertension and a variety of other diseases. But we hardly take into consideration the effect stress has on our sex life. It often leads to loss of libido and disinterest in sex. There are many herbs and spices that act as natural aphrodisiacs, and one such herb is gokhru or puncture vine.

Gokhru is widely used in Ayurveda to boost libido as it is an aphrodisiac. A study published in the Asian Pacific Journal of Tropical Medicine says that gokhru also has curative effects and can improve fertility. It also says that it can improve sperm count and motility. One of the main properties that make gokhru an aphrodisiac is the fact that it boosts testosterone levels and hence improves libido.

The whole plant is full of biologically active compounds, and every part of it has different health benefits. Its fruit is rich in alkaloids, resins, saponins and certain aromatic oils. The stem contains phytosterols, alkaloids such as harman, tannins and carbohydrates. The roots and leaves contain flavonoids, alkaloids, resins and proteins. All these active compounds are responsible for its different health benefits.

Apart from being used as an aphrodisiac, gokhru can also be used to improve kidney and liver function and treat urinary diseases. It is known to control blood pressure levels as it has cholesterol-lowering properties.

How to use gokhru?

Gokhru supplements are easily available, and you can purchase it from any Ayurvedic medicine shop.

However, gokhru should only be consumed under medical supervision as its continuous use is known to increase the risk of prostate disorders. One should also avoid using it during pregnancy and breastfeeding. It is best you consult a doctor and ask him/her to prescribe the correct dosage for you.

Reference

Rajashekar V, Rao EU, P S. Biological activities and medicinal properties of Gokhru (Pedalium murex

Resource:  http://www.thehealthsite.com/sexual-health/gokhru-the-secret-to-increased-libido-and-amazing-sex-life-po0316/

How spicy food can increase your sex power and help you last longer

Does your partner love eating spicy foods? Or do you simply want to spice things up between the sheets tonight? Well, try feeding him some spicy food. According to a new French study men who love consuming spicy foods tend to be better in bed.

Why?
The study performed at the University of Grenoble tested their theory on 114 men between the age of 18 and 44 and found that these men had higher levels of testosterone and performed better during sex. How this happens is still not known but there have been several studies that have shown the correlation between consuming spicy foods and increased testosterone levels in men. In contrast low testosterone levels have been associated with lethargy and a depressive mood.  Called ‘Some Like It Hot’, the study appeared in the peer-reviewed journal Physiology and Behaviour. You could also read about tips to improve your sex life with exercises.
While feeding your man some spicy food might be one way to go, there are some other natural ways to get him in the mood. Here are some natural remedies for a lagging libido.

Remedy #1: Eat some garlic
Garlic is a great aphrodisiac and is also an instant pick-me-up. The root acts as a tonic for people suffering from a lack of libido and for those who’d like to last longer in bed. According to Dr HK Bhakru, garlic can help relieve sexual debility due to a number of causes like exhaustion, lack of libido and even that caused due to sexual overindulgence.

How to use it: Crush two or three cloves of garlic and eat this every day on an empty stomach.

Remedy #2: Add onion to your meal: This root is only second to garlic when it comes to its aphrodisiac properties. Known to increase libido and strengthen reproductive organs, onions are great to help with a good erection in those suffering from erectile dysfunction. To help reap more benefits of onions choose to eat the white variety.

How to use it: Eat raw white onions as a part of your meal. You can choose to have it added to your salad or simply eat it as a side dish.

Remedy #3: Carrots can help too: Carrots are known to enhance sexual stamina. A perfect remedy for those suffering from fatigue or premature ejaculation, carrots when combined with eggs make the perfect recipe for a great sexual experience.

How to use it: Take 150g of carrot and chop it finely. Now add it to a half-boiled egg. Add some honey to this mix. Have this once a day for a month or two for promising results.

Remedy #4 Try lady’s finger root for an instant remedy : To help improve your sex life, the root of the plant is what you should ideally use. The roots of the lady’s finger plant helps with sexual disorders. According to Ayurvedic literature, the roots of the lady’s finger plant are great for those who have lost their sexual vigour.

How to use it: Take five to ten grams of the root powder and add it to a glass of milk. To this add a little bit of mishri or crystalline sugar. Drink this mixture on a daily basis for good results.

Remedy #5: Asparagus root to help you last longer in bed: Also known as Shatavari and marketed as safed museli, this vegetable is a great remedy for sexual disorders. The dried root is a commonly used to treat a number of sexual dysfunctions, including the lack of sexual vigour, impotency and premature ejaculation.

How to use it: Take about fifteen grams of the root powder and boil it in a glass of milk. Drink this decoction twice a day for effective results.

Remedy #6: The drumstick vegetable and its bark can help make you more fertile: This long spindly vegetable is a very potent aphrodisiac and is commonly used to treat sexual dysfunctions. The vegetable itself is known to relieve the symptoms of functional sterility in both males and females. Apart from that the dried bark of the tree is also very useful in the treatment of conditions like impotency, premature ejaculation and lack of motility of sperm.

How to use it: Drumstick: Take about 15g of the drumstick flower and boil it in about 250ml of milk.

How to use drumstick tree bark: Powder the dry bark and add about 120g of this powder to about half a litre of water and bring it to a boil. Let the mixture boil for about half an hour. You can mix a glass of this water with a tablespoon of honey and have it three times a day for a period of three months.

Remedy #7: Use ginger for spicier sex: Again, a root that is a very potent aphrodisiac. The juice of ginger is said to help in relieving the symptoms of conditions such as impotency, premature ejaculation and spermatorrhea(excessive accidental ejaculation).

How to use it: Take half a spoonful of ginger juice and have it with one half-boiled egg and some honey and have this once every day, just before bed.

Remedy #8: Dried dates for an instant boost of energy: Dates are known to help increase iron content in the body and have very high nutritional value. They are also very effective in providing that extra boost of energy, that one needs for sexual vigour.

How to use it: Take some dried dates, mix it with almonds and pistachio nuts. Grind all three ingredients and eat about 100g of this mixture once daily.

Remedy #9 Try eating raisins to help you last longer: These sweet fruits are also very good in improving one’s sexual vigour. Due to its sugar content, raisins are also very good at providing extra energy to the person eating them.

How to use it: Boil the raisins in milk till they become swollen. Now start by eating 200g on a daily basis and increase the amount you eat gradually.

With inputs from IANS

Image source: Getty Images
Resource:   http://www.thehealthsite.com/news/how-spicy-food-can-increase-your-sex-power-and-help-you-last-longer-pa1214/

The sweet pill?

At last count, there were 61 million diabetics in India. And, this number is likely to go up to 100 million in the coming years, if statistics by the International Diabetes Federation are to be believed. Spurred by the gravity of the situation, drug makers and researchers across the globe are working on new formulae to help control the disease. For instance, Germany's Boehringer Ingelheim has announced a new oral treatment, Jardiance, that will be available in India from November. At around the same time, a new herbal medicine will also hit the market to manage type II diabetes, mellitus.

Named BGR-34, the drug has been jointly developed by National Botanical Research Institute (NBRI) and Central Institute for Medicinal and Aromatic Plants (CIMAP). "A team of 10 scientists has been working on the project for more than two years. We chose to work on type two diabetes as majority of Indians are suffering from it," says C S Nautiyal, director, NBRI, who also had additional charge of CIMAP till last year.

The drug, which has now been patented, will be marketed across the country by Delhi-based Aimil Pharmaceuticals. "All the necessary permissions have been taken for making this drug commercially available," says AKS Rawat, senior principal scientist, NBRI, who worked on the project.

What makes this drug different from the various other herbal anti-diabetes concoctions available in the market is that it has been validated scientifically. "We have done all the safety checks. Scientific studies have found it safe and effective, with clinical trials showing more than 67 per cent success," says Rawat.

The team decided to base its formulation on ayurveda principles and chose plants listed under the ministry of Ayush. "The ones listed there are fit for human consumption. But we had to take care of purity and also ensure that none of these plants was endangered," explains Nautiyal.

Plants such as vijaysar and tinospora, which have been documented extensively in ancient ayurveda texts, have been used in the drug. "We chose those that have antioxidant properties, enhance immunity, help repair the pancreas and increase production of insulin within the body," says Rawat. "This drug has no side effects and can be used alongside modern medicine. Slowly you can reduce the dosage of allopathic drugs and depend on this to help manage type 2 diabetes."

Most ayurveda specialists working in this field have welcomed this development but are waiting to know more about the composition to gauge its possible effects. "I have not seen the ingredients yet to know if this will be useful or not. But yes, there are 20 to 30 herbs that can help manage diabetes in different ways," says Y K Saini, senior consultant (ayurveda medicine) at Delhi's BLK Super Specialty Hospital. A medical practitioner for the past 36 years, Saini has spent the past 12 years researching ways to manage diabetes. "There are herbs which are very useful if used in the right combination. Vijaysar and leaves of the madhunashini tree are some of these. The idea is to activate metabolism, activate the pancreas so that it generates insulin, sensitise the body to absorb insulin and enhance immunity," he says.

However, those who specialise in modern medicine are a little wary of herbal drugs. "We have done enough tests alongside companies that formulate such herbal remedies to know that these - if completely natural and quality controlled - can heal, but to a very small degree, say around 5 to 7 per cent. You will experience the same effects if you follow a good diet and opt for a lifestyle change," says Anoop Misra, chairman, Fortis CDOC Hospital for Diabetes and Allied Sciences. "These will not be beneficial for moderate or chronic diabetics." He feels that recent developments in modern medicine will be more effective for the latter. "For instance, a new compound was announced last year - the SGLT2 inhibitor - which works through a different pathway. While the earlier ones would act through the pancreas, this one acts through the kidney. It not only helps manage weight and blood pressure but also decreases the chance of death due to heart disease," says Misra.

Both Nautiyal and Saini agree that the BGR-34 might not be effective for those who are dependant on insulin injections. "It can't replace the injection for chronic patients," says Nautiyal, but feels that it will surely go a long way in helping pre-diabetics or those in the initial stages. "With the right kind of lifestyle modification and diet, it could help manage diabetes efficiently. Say, even if 30 to 50 per cent of your diabetes is cured and if sugar levels come down and remain down, isn't that a success?" asks Saini. While the debate rages on, BGR-34 is all set to make its debut in 15 days, with a box of 100 priced at Rs 500. Will it prove to be as effective as it claims to be - only time will tell.

Resource:   http://www.business-standard.com/article/beyond-business/the-sweet-pill-115103001677_1.html

Herbal anti-diabetes pill to be launched soon

Anti-diabetes herbal drug, ‘BGR-34’, developed at two institutes under the Council of Scientific and Industrial Research (CSIR), may be launched in Karnataka in the next two months and in other south Indian states thereafter.

Starting October last year, the drug has been launched in several states in North India but not in South India. It was jointly developed by the National Botanical Research Institute (NBRI) and the Central Institute for Medicinal and Aromatic Plants (CIMAP) and has been licensed to a private company.

“Rs 7-8 crore worth of the drug has been sold since its launch. I have received several queries about its sale in Karnataka and the southern region. The drug could be launched in Karnataka in two months,” said V Sundaresan, scientist, Plant Biology and Systematics, CSIR-CIMAP, Bengaluru. The institute was responsible in the identification and authentication of the plant species for the drug.

The drug took six years to develop and is a combination of six medicinal plants — daruharidra (berberis aristata), heart-leaved moonseed/amruthaballi (tinospora cordifolia), madhunashini/gurmari (gymnema sylvestre), malabar kino/vijayasar (pterocarpus marsupium), fenugreek/methi (trigonella foenum-graecum) and the Indian madder/manjistha (rubia cordifolia).

It is priced at Rs five per tablet and is to be used as a supplement to ongoing treatment to diabetes. Dr Vishal Rao, an oncologist who has a keen interest in ayurvedic treatment, said that using herbal drugs entailed an integrated approach. “Ayurvedic drugs are effective, no doubt. But holistic changes in lifestyle are also required. No one can take such a drug as a magic pill and hopeto be cured by it alone,” he said.

Ayurvedic arthritis drug in the offing

The Central Institute for Medicinal and Aromatic Plants is developing an ayurvedic drug to treat arthritis. Called the IVT-15, it will be named ‘Rheumartho’. “This drug will be in the form of a tablet. Clinical trials are over and it is in the licensing stage,” said V Sundaresan, scientist, Plant Biology and Systematics, CSIR–CIMAP, Bengaluru. He ruled out licensing the drug to the company which sells the anti-diabetes drug, BGR-34. “Other companies should also get a chance,” he said.

Resource: http://www.deccanherald.com/content/531844/herbal-anti-diabetes-pill-launched.html

VHP protests against shooter Tara Shahdeo’s alleged conversion bid in Ranchi

Ranchi: Hundreds of workers of the RSS affiliated Vishwa Hindu Parishad (VHP) on Monday staged protests against the alleged torture on a national shooting champion by her husband to convert to Islam.

According to reports, the VHP and several other right-wing groups had yesterday called for a day-long bandh in Ranchi today over the issue.

The members of these groups had staged a torch light procession on Sunday evening to put pressure on the police over the incident involving national gold medalist shooter Tara Shahdeo.

Police sealed the residences of Tara’s husband, Ranjit Kohli alias Raqibul Khan and seized his cars on Sunday.
The VHP is pressing for immediate arrest of Ranjit Kholi alias Raqibul Khan, who trapped Tara Shahdeo to convert her to Islam after marrying her.

Meanwhile, the Ranchi police has put in place all steps to maintain law and order during the bandh period.

Ranchi police have also formed a special team led by a deputy superintendent of police to nab Kohli.

Police have slapped sections 498 (a) relating to domestic violence, 153 (a) relating to forced marriage and 295 (a) relating to forcible change of religion against Kohli.

Interestingly, the Ranchi SSP said that Kohli’s mother Kaushalya Devi was a Muslim before her marriage to Harman Kohli. He said they were trying to ascertain if she had converted to Hinduism after marriage.

The SSP also added that police have found no documentary proof that Kohli had converted to Islam as claimed by his wife. He said, two residences of Kohli in Argora and Ashok Nagar areas were sealed, and seven vehicles seized.

On Wednesday, Shahdeo had lodged a complaint with Hindpiri police station against her husband claiming that that Kohli used to mentally and physically torture her to convert to Islam.

Kohli has gone missing after the complaint was lodged. Tara also alleged that her husband had converted to Islam five years back and hid the fact from her.

Shahdeo met Kohli during her shooting sessions in Hotwar. They were married this year in July according to Hindu rituals.

Resource:  http://zeenews.india.com/news/jharkhand/vhp-protests-against-shooter-tara-shahdeos-alleged-conversion-bid-in-ranchi_957160.html

क्या आप जानते है डायबिटीज की दवा से छुड़ाई जा सकती है शराब की लत

क्या आपको पता हैं कि डायबिटीज के इलाज में काम आने वाली दवा से शराब की लत भी छुड़ाई जा सकती है। यह बात का एक नए शोध में खुलासा हुआ है। शराब की लत इंसान के शरीर को कमजोर और बीमार बनाती है और धीरे-धीरे इससे मौत का खतरा भी बढता चला जाता है। यह भारत ही नहीं बल्कि दुनियाभर में शराब की लत स्वास्थ्य के लिए एक प्रमुख खतरा बनी हुई है।

भारत की बात करें तो यहां युवाओं में तेजी से नशे की लत बढती जा रही जो कि एक चिंता का विषय है। देश के नई नशा मुक्ति केंद्र हैं लेकिन इन्हें पर्याप्त नहीं कहा जा सकता। नशे से मुक्त हो चुके कई लोग फिर से उसकी चपेट में आ जाते हैं।

स्वीडन के शोधकर्ताओं ने अपने अध्ययन के दौरान पाया कि एक खास हार्मोन की मदद से लोगों में शराब की लत छुड़ाने में मदद मिल सकती है।

इस हार्मोन को जीएलपी-1 नाम दिया गया है। शोधकर्ताओं के मुताबिक, टाइप2 डायबिटीज के उपचार में जिस दवा का इस्तेमाल किया जाता है वह जीएलपी-1 हार्मोन से मिलता जुलता है। इस दवा का इस्तेमाल मोटापा दूर करने में भी किया जाता है। दवा और जीएलपी-1 हार्मोन में समानता को देखते हुए उन्हों दावा किया कि इस दवा का इस्तेमाल शराब की लत दूर करने में भी सहायक हो सकता है।

स्वीडन की गोथेनबर्ग यूनिवर्सिटी स्थित सालग्रेंस्का एकेडमी की शोधकर्ता एलिजाबेट जर्लहैग ने कहा, हमारा कहना यह है कि जीएलपी-1 हार्मोन से मिलती-जुलती दवा का इस्तेमाल लोगों की अल्कोहल पर निर्भरता का उपचार करने में किया जा सकता है।

Resource: http://sanjeevnitoday.com/newsdetail/What-you-know-can-be-healed-of-diabetes-drug-alcohol-addiction/29-09-2015

ASCI upheld complaints against 100 out of 141 ads in May 2015

46 belonged to Personal and Healthcare category, followed by 22 in Education category, 10 the in Food and Beverage category, and five in Telecom category
In May 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 141 advertisements. Out of these 100 ads, 46 belonged to the Personal and Healthcare category, followed by 22 in the Education category, 10 the in Food and Beverage category, five in Telecom category and 17 ads from other categories.

HEALTH AND PERSONAL CARE:

The CCC found the following claims in health and personal care product or service advertisements of 46 advertisers to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the following advertisements were UPHELD.

1. Modi Naturals Ltd. (Rizolo Rice Bran Oil): The advertisement on the pack claims “India’s Finest Rice Bran Oil” and states the benefits of the product being, “Suitable for Diabetics”, “Cholesterol Reduction”, “Cancer Protection” and “Skin Health”. All these claims were unsubstantiated.

2. Organic India Private Limited (Organic Wheat Grass Powder): The advertisement claims that the product improves haemoglobin levels and aids in the regeneration of healthy cells in the body, also being beneficial for hypertension and in maintaining arterial health. The advertisement further claims, “Wheat grass also supports immunity and keeps infections at bay, has anti-ageing properties and prevents body odour” and “Dried moringa leaves are a storehouse of concentrated nutrition, so even a small daily dose can help correct imbalances in the body, add concentrated nutrition to your diet and help you reach the recommended daily dietary targets of fruits and vegetables”.  These claims were not substantiated.

3. Celebrate Life Wellness: The claim “Lose up to 30 centimeters and five kilograms in a month”, was not substantiated.

4. Dabur India Ltd (Dabur Keratex Oil): The advertisement claims Dabur Keratex Oil to be “No 1* Oil” and “No. 1 oil for hair and Scalp”.  It further claims, “Dabur Keratex No. 1 Oil recommended by dermatologists”,  “Recommended by Leading Dermatologists as Best Hair Oil for Hair & Scalp Care”, “Dabur Keratex has, in fact, been rated as The No.1 Branded Oil for Hair & Scalp Care by leading Dermatologists”, “Hairfall control*”,  “Dandruff Control*”, “Scalp nourishment*” and “*Dabur Keratex is effective Ayurvedic oil, formulated with selected herbs, that controls hair fall, dandruff and provide scalp nourishment”. These claims were not adequately substantiated.

5. Dabur India (Dabur Babool): The visual depiction in the advertisement of “a boy (minor) folding a metal wire with his teeth”, shows a dangerous act which is likely to encourage minors to emulate such acts in a manner which could cause harm or injury. So, the complaint was upheld.

6. Hindustan Unilever (Surf Excel Matic): The advertisement claims Surf Excel Matic to be“No. 1 Matic Brand Recommended By Manufacturers” was not substantiated with data which conclusively proves that the endorsers of Surf Excel Matic have a majority market share.

7. Deaf Cure Centre: The claims “Cure Deafness”, “Cure any kind of deafness without any operation and machines”, “Make difference in hearing within an hour” were not substantiated.

8. Hindustan Unilever (Vaseline Healthy White): The advertisement’s claim “Paiye twacha jo dikhe chaar guna nikhri instantly” was not adequately substantiated. Also, the supers in the TVC did not meet the Super Guidelines criteria of hold duration.

9. Hindustan Unilever (Fair & Lovely): The visuals in the ads of Fair & Lovely showing the transformation depict the protagonist as unhappy in pre-use state of the product. This contravened clause 2 of the ASCI guidelines for advertisement of fairness improvement products.

10. Parex Pharmaceuticals (Junaid Sr Tablet): In this advertisement the claims in the context of cardiac dysfuntion i.e. “It decreases the swelling of the nerves, makes blood thin and makes heart powerful & increases blood circulation, as a result all the problems get cured and life becomes joyful in less expense without any side effects by consumption of 1 tablet daily”, were not substantiated.

11. Razorbill (Shoolex): The advertisement claims the product to be “100% Natural”.  The advertisement further claims, “Shoolex contains selected herbs chosen by scientists which helps in relieving from migraine completely”, “Shoolex is a best quality product which has purified Godanti & Giloy extracts which helps in curing all kinds of headache”, “Shoolex is enriched with such kinds of herbs which helps in correcting the blood circulation in the head” and “Shoolex is a best medicine for migraine.” The references with respect to treatment of migraine are not related to the product and the claims were not substantiated. The other claims with respect to other kinds of headache and circulation in the head are neither relevant nor substantiated.

12. Glamour World Ayurvedic Co. Pvt Ltd (Glow Plus Solution & Glow Hair Shampoo): The advertisement’s claims that Glow Plus Solution & Glow Hair Shampoo regrows strong and beautiful hair and helps to regenerate new hair, were not substantiated. Also, the claim “Tested and proven by Jadavpur University’s Clinical Research Centre”, was found misleading by ambiguity.

13. Lotus Safe Sun UV Screen Matte Gel: The advertisement’s claim “India’s 1st Non-Oily Matte Gel Sunscreen”, “SPF50 PA+++” and “PA+++ UVA, SPF 50 UVB”, was not substantiated.

14. Siddhar Ear Foundation: The advertisement’s claim “To treat ear problems within three hours without any surgery and hearing aid.” was unsubstantiated.

15. Karna Acupuncture: The claims “Diabetes is no more incurable – No Medicine No Insulin, Successful treatment by Karna Acupuncture, natural insulin is produced in the body by Karna Acupuncture. It helps to cure Diabetes and also cures incurable diseases like epilepsy, thyroid. It has been proven by continuous research of 20 years by scientific technique”, were not substantiated.

16. Pitambari Products Pvt Ltd (Pitambari Gomutra Plus Capsule): The advertisement of Goumutra Plus Ghan Powder Capsule claims “Helps protect against many diseases. Goumutra Plus capsules have Goumutra powder and triphala churna. Regular consumption of it helps in increasing prevention of diseases. It maintains the balance of all the processes of the body” and “Consumption of Goumutra Plus Capsule helps in removal of accumulated toxins in the body and increases disease Prevention”., These claims were not substantiated.

17. Devicaas Herbal Products Pvt Ltd (Devicaas Range of Products): The advertisement’s claim “Treatment of dandruff and hair fall in just three days”, was not substantiated.

18. Omega Hospitals: The advertisement’s claim, “Omega Introduces Cyber Knife VSI- a robotic Radio surgery system, which reduces radiation therapy from 30-40 days to just 1-5 days”, was considered to be misleading (notwithstanding the “conditions apply” disclaimer and the need for consumer to get clarification on their Helpline number). Also, the claim “Perfect alternative to surgery”, was misleading and not substantiated.

19. Laborate Pharma India Ltd (Labolia Fair and Light for Men): The advertisement claims “Paiye sanwale pan se mukti”. This claim was not substantiated.

20. Patidar Alsi: The advertisement claims, “Patidar Alsi is a rich source of Omega-3 Fatty Acid which reduces cholesterol. It also controls blood pressure  and keeps your heart healthy and strong.”, “It Controls diabetes – It contains Lignan which helps in regulating the levels of blood sugar by decreasing insulin resistance and keeps diabetes under control”,  “Patidar Alsi helps in reducing obesity by burning fat of your body and keeps you fit and healthy.”, “Improves immunity against cancer – Based on research of Health and Nutrition Dept of the Flax Council of Canada, Flax seeds contain lignan which protects against breast cancer, prostate cancer and colon cancer and improve your immune system”, “Flax Seeds in Patidar Alsi is good source of phosphorus & calcium. It strengthen the bones of the body”, “For women it is very healthy as it helps to regulate ovulation process and restore hormonal balance in the body (Pregnant ladies should not consume flax seeds)”, “Helps in increasing mental power. Flax seeds in Patidar Alsi help in developing brain cells and improve mental power”, “Health Benefit of Ayurvedic Ingredient of Patidar Alsi- Jethimadh(Licorice), it contains Glycyrrhizic, which helps in reducing mental stress and prevents from skin diseases”, “Health Benefit of Ayurvedic Ingredient of Patidar Alsi: Anni seeds – It gives you fresh breathe by removing up to 85% bacteria causing plaque and bad breath. It contains copper which helps in production of Red blood cell. It is a good source of anti-oxidant vitamins C & Vitamin A that helps protect from body deficiency and keeps the body healthy and fit”, “Health Benefit of Ayurvedic Ingredient of Patidar Alsi: Sesame Seeds – It contains sesamol – an organic compound which protects DNA from harmful effects of radiation – It is a good source of Zinc which helps in developing skin and hair cells and keeps them healthy – It helps in keeping skin and hair soft and silky” and “Patidar Alsi – World’s largest Selling Ayurvedic Alsi .” These claims were not substantiated and found misleading.

21. Glamour World Ayurvedic Co-operation Pvt Ltd (Shine Guard Gel and Sunscreen Lotion): The advertisement claims “Shine Guard Gel and Sunscreen Lotion gives all round protection to your skin from ultra violet rays”, was not substantiated with proof of product efficacy. Also, the visual showing complete protection was found to be misleading.

22. VLCC Health Care (VLCC Sun Defense Range): The advertisement of VLCC Sun Defense Range’s claim “Get complete protection from damaging sun rays” (“Suraj ki nuksan Dayak kirano se sampoorna suraksha payein”), is misleading by exaggeration.

23. Abbott Healthcare (Pediasure Complete): The advertisement claims Pediasure Complete to be “No.1 recommended by pediatrician”, was not adequately substantiated. Also, the duration of the supers in the TVC was not for 6 seconds.

24. Ayurwin Pharma (Nutrislim Range of Products): The advertisement’s claims “Are you overweight? Natural way to become Slim & Attractive”, “Ayurwin’s Nutrislim – Beneficial due to herbal combination”, “We us Ayurwin Nutrislim + every day in our family to maintain our fitness. We are slim and active”, “For Better Results Use Nutrislim + Powder & Capsules”, were not substantiated.

25. Sanat Products Ltd (Uplat): The advertisement of Uplat recommends its use for medical conditions i.e. thrombocytopenia and in cases such as chemotherapy, liver cirrhosis, alcoholism. These claims were not substantiated. Further, the advertisement claims the product to be “Platelet Booster” “Immunomodulator” and “Indicated in Thrombocytopenia due to Chemotherapy, Cirrhosis, and Alcoholism. These claims were found to be misleading.

26. Vibes Healthcare Ltd (Vibes): The advertisement’s claims “Fast Inch Loss Melt Away Up to 12 inches”, “Get permanent solution for your hair loss”, “Excellent results with No Side Effects”, “No Pain No Scars” were not substantiated.  The visual showing the images before and after the treatment was also found to be misleading.

27. VLCC Healthcare: The advertisement’s claim “Let Your Slimmer Self out in just 90 Mins” was considered to be misleading.

28. Telemart Shopping Network Pvt Ltd (Sandhi Sudha Pain Relief Oil): The advertisement claims “Sudha – Suitable medicine for curing Joint Pain (Arthritis) from its roots”, “100% Effective”,   “Ayurveda has won over many diseases which have been a challenge on Medical Science. Sandhi Sudha is an old, sureshot and ayurvedic medicine for all joint pains and arthritis. Made from the rare and essential herbs from Himalaya Sandhi Sudha enters till the last layer of the skin and increases the fluid found in the joints, provides strength to the weak tissues which gives energy to the bones of the joint, swelling and pain come to an end”, “Sandhi Sudha helps one to get rid of all joint related problems, so that you can enjoy every moment”. These claims were not substantiated.

29. British Biologicals (D-Protin): The advertisement of D-Protin’s claim “Meet the daily nutritional requirements of the body without increasing the blood sugar levels and urine”, was not substantiated.

30. B.C. Ghosh Research Centre & Welfare Home: The claims “Freedom for life time from diseases like piles, fissure and fistula or any kind of anus related problems without any surgery” and “World’s First Ayurvedic Cancer Hospital”, were not substantiated.

31. Olives Healthcare: The advertisement’s claims “Stem Cell – For Hair Regrowth with PRP Technology Guaranteed Results”,  “Organic treatment – Five kilograms weight loss five Lipo session reduce arms, tummy hips & thighs in just one hour”,  “Breast up lifting, sagging, tightening & Shaping”,  were not substantiated.  The visuals of before and after the treatment were misleading.

32. Berina Cosmetics Pvt Ltd (Berina Range of Hair Color Products): The advertisement of Berina Range of Hair Color Products’ claims “Thailand’s No. 1 brand” and “The Safest hair color”. These were not substantiated.

33. SMIC Cardiac Care: The claim “Get rid of heart related problems” was not substantiated.

34. Teeth Care Centre Dental Hospital: The claim “No. 1 Dental Hospital in Gujarat”, was not substantiated.

35. Skin N Smile: The advertisement’s claim “Permanent hair removal” was found to be misleading.

36. Naturopathic Clinic: The claims “Obesity”, “You can lose weight up to five to 15 kilograms by normal diet and with the help of NaturalTreatment. It is safe”, were not substantiated.

37. Naik Hospital: The claim “Get rid of the unwanted hair permanently through laser”, was found to be misleading.

38. UP Yog Prakritik Chikitsa Sansthan: The advertisement’s claim “Permanent Freedom from Joint Pain, Obesity, Asthma, Stomach Disorders, Insomnia and mental diseases”, was not substantiated.

39. MH Javerian & Sons (Madhukashtha Churna): The advertisement’s claims “MadhuKashta Churna: Sugar Free – Helps to Control the high blood sugar level – Improves Eye Sight”, were not substantiated.

40. Sadbhavna Hospital: The claim “Conceive a Child – Sureshot Solution and Treatment” was not substantiated.

41. Sri Sai Herbal Acupuncture Centre: The advertisement claims “Asthma, do not ignore frequent cold, sneezing, falling of nasal catarrh in throat as these can be life taking” and “Get successfully treated and get relief in the first sitting with China’s 5000 year old and modern machines which have been proved most effective and a boon”., These claims were not substantiated.

42. Shrinivas Laboratories (Dr Dec Gel): The advertisement claims “You do not need a doctor, you need Dr Dec Gel, Tablet mein bhi uplabhdha”. The advertisement further claims, “Gently Massage with Dr. Dec Gel to get quick and long lasting relief in case of joints pain, knee pain, back pain, sprain and strain in muscles”., These claims were not substantiated.

43. Naturo-Herbal Clinic: The advertisement claims “Obesity – Lose weight upto 10 – 15 kilograms”, “Who says an obese cannot become slim?”, “ObesityKiller, traditional herbal treatment, famous since many years can be consumed once daily” and “100% Safe Natural remedy eat anything and everything and still look thin”.,  These claims were not substantiated.

44. Rocket Capsules: The advertisement and the pack visual claims that the product is meant for enhancement of sexual pleasure. This was in violation of the Drugs and Magic Remedies Act.

45. Cool Curves Clinic: The advertisement’s claims “FDA approved unique technology with highest customer satisfaction”, “The Patented Technology by Zeltiq USA” and “First time in Karnataka”, were not substantiated.

46. Phytotech Extracts Pvt Ltd (Proteqt): The advertisement claims “Proteqt – No more Morning Blues  – Get up fresh – No after-effects of party – No morning dullness – Enjoy party better – Fresh morning after – Natural”, “1st time ever”, “Usage: Take 1 Proteqt 10-15 minutes before the party (Can be taken in morning if morning dullness is experience)” and “Enriched with Flavonoids, Polyphenols, Tannins & Vitamin C Anti-oxidants etc.” These claims were not substantiated.

EDUCATION:

The CCC found that claims in the advertisements by 22 advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were UPHELD.

1. Aptech Limited (Arena Animation International Programme): The disclaimer on the advertisement claims, “Arena is not a university, its courses do not require government recognition” is contradictory to the sign off claim, “online varsity.  Your e-way to learning”, which is misleading.

2. Lalani Group (Lalani Academy): The advertisement on the promotional material of Lalani Academy claims affiliation with the Government of West Bengal, Directorate of Employment Exchange. Also the advertisement includes the National Emblem as a symbol of Employment Exchange, implying that the Academy is a Government of India undertaking, was considered to be misleading and was not substantiated with evidence.

3. Narayana Group of School: The advertisement of Narayana Group of School claims, “World’s no 1 and always no 1. ”, “The only one chosen from all over India in NASA Space Settlement Contest is from Narayana School”, “1st rank and the 3rd rank holder in INJSO are from Narayana School”. These claims were not substantiated.

4. Utkarsh Institute: The advertisement’s claims “Join No.1 in Rajasthan” and “Rajasthan’s only ISO 9001-2008 Certified Institute”, were not substantiated.

5. Ramesh Singh Coaching: The claims “India’s No.1 centre for GS Economics and Essay”, “India’s largest selling writer (HT-Nielsen)” were not substantiated.

6. Podar World School – Podar Jumbo Kids: The claims “Ranked # 1 Pre-School by Education World”,  “88 years of experience” and  “British Council International School Award 2014-2017”,  were not substantiated.

7. Jagannath International Management School: The advertisement claims “100% Placements”. The ad further claims to have been awarded the Best Management Institute in Delhi by Big Brands Research, Best Industry Interface by Dewang Mehta, Best B-School award for Industry Related Curriculum in International Business and the prestigious Indian Education Award 2013 for Excellence and Innovation in Management Studies. These claims were not substantiated.

8. Global Indian International School: The advertisement claims Global Indian International School to be the world’s most awarded school and have received 39 international awards for Excellence. These claims were not substantiated.

Complaints against advertisements of all educational institutes listed below mostly are UPHELD because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’:

Kimberley The International School, Sri Chaitanya Educational (Sri Chaitanya Techno School), Indian Institute of L&M Technology, Sojatia Classes, Prime Academy Private Limited, Yashwantrao Mohite Institute of Management, Confidence Institute of Technology, Science Academy, CrackVerbal, Corporate Training & Development Institute (CTDI Gurukul for Bankers), IEEE Coaching, Vision Group of Institute, NIFA Classes and Shivaji Business Training Institute.

FOOD & BEVERAGES:

1. Britannia Industries (Britannia 100% Whole Wheat Bread): The advertisement claims, “100% Whole Wheat Bread”. This claim was found to be misleading.

2. Phytotech Extracts (Multea):  The advertisement claims that Multea can be used in maintaining good health & sense of well-being, preventing & managing diabetic complications, weight management, regulates carbohydrate absorption in the body, adds nourishment and keeps your body healthy”. They also claim to be “1st time ever”. These claims were not substantiated.

3. KC Food Products Pvt Ltd (KC Digestive Biscuits): The advertisement’s claims KC Digestive to be “India’s best”, “KC digestive can easily boast to be the best digestive in the market due to its highest content of whole wheat flour than any other Digestive biscuits”, were not substantiated.

4. Pepsi Foods (Pepsi): The advertisement of Pepsi shows the scene of the “shopkeeper ignoring the person asking for water” which disparages a good dietary practice.

5. GlaxoSmithKline Consumer Healthcare Ltd (Horlicks Lite): The advertisement of Horlicks Lite claims “Lite Horlicks ismain hain antioxidant nutrients jo zaruri hain body ko cell damage se protect karne ke liye” (with “+High Protein” claim in words).  In the context of the overall communication, this claim was found to be misleading by implication.

6. GlaxoSmithKline Consumer Healthcare Ltd (Horlicks): The TVC advertisement suggests that consumption of Horlicks can be initiated at the time of exams for better concentration. The voice over “Exam aage – Dhyaan na Bhaage” gives the impression of instant effect on consumption of the product whereas longevity of consumption of the product is necessary for efficacy. The claim was found misleading by ambiguity.

7. Gurudham Sanjivani Tea: The advertisement claims “Say bye bye to many diseases”.  It further claims that the product helps to protect from high and low blood pressure, controls the heartbeat, is beneficial for diabetics and also in controlling cholesterol. These claims were not substantiated.

8. Dhunseri Tea & Industries Ltd (Lal Ghoda Tea & Kala Ghoda Tea): The advertisement claims “Drink and serve Tea full of Anti-Oxidants, make health & agility of mind and body.” The advertisement further claims the product to be “100% Pure Assam CTC Tea”. These claims were not adequately substantiated.

9. GlaxoSmithKline Consumer Healthcare Ltd (Boost): In the advertisement Boost claims its use “Increases stamina 3 times” was substantiated by a published research paper as per the J. Nutr. September 2011. However this study was among young children. In this context, the depiction of adult cricketers juxtaposed with the claim of “X3” was considered to be misleading by implication. Also, the duration of the supers in the TVC was not for 6 seconds.

10. Bihar State Milk Cooperative Federation Ltd (Sudha Milk): The advertisement claims “No 1 dairy brand in Bihar and Jharkhand”, was not substantiated and was found to be misleading.

TELECOM:

1. Idea Cellular Ltd (Idea Internet Network): The advertisement of Idea Internet Network was found to be misleading by ambiguity as it  led consumers to believe that through IIN a student can avail the same level of education (Economics and Biology) as is being provided in a college. The advertisement further refers to “IIN Tamilnadu” whereas IIN is only providing an internet medium for seeking information. There is no data to support that the subjects being referred to in the advertisement are being made available for formal education.

2. Idea Cellular Ltd (Idea Internet Network): The advertisement of Idea Internet Network has reference of the protagonist not having enough funds to study Hotel Management and further shows him as “IIN Graduates shine”. The advertisement was found to be misleading by implication as it led consumers to believe that through IIN a student can avail the same level of education as is being provided in a professional college. It further refers to IIN as “The greatest place to learn” whereas IIN is only providing an internet medium for seeking information. There is no data to support that the subjects being referred to in the advertisement are being made available for formal education.

3. Bharti Airtel (Airtel): The advertisement of Airtel claims, “India’s Best 3G network”. This claim was not adequately substantiated. Also, the claim “Airtel gives 122% faster download speeds than other 3G networks” was unsubstantiated.

4. Bharti Airtel (Airtel):  Various advertisements of Airtel claim Airtel provides India’s best 3G network, which was not adequately substantiated. The advertisement’s other claims: to provide 34.5% faster speed that other networks, Airtel 3G has 30% more indoor coverage, 17% more battery life, were not adequately substantiated. It was noted that the provided numbers are not based on extensive studies to adequately support the claims in the advertisements and the comparisons are not done with the next best in class.

5. Vodafone Essar (Vodafone Mobile Network): The advertisement’s claim of “Fastest 3G Network” was not substantiated adequately and was misleading by ambiguity.

OTHERS:

1. Vijay Sales: The claim Vijay Sales “The No.1 for Electronics” was not substantiated.

2. Standard Chartered Bank Ltd. (Standard Chartered): The advertisement’s claim, “Spend Rs 30,000 in a year and we waive your joining fee”, is misleading by omission in the absence of a disclaimer qualifying the terms and conditions of the offer.

3. Board of Control for Cricket in India (IPL): The advertisement of IPL, shown on a children’s channel, depicting “a ball kept in a microwave oven being blown up”, shows a dangerous act which is likely to encourage minors to emulate such acts in a manner which could cause harm or injury.

4. A’s Holiday Beach Resort: The website advertisement’s claims their Beach Resort having “In house restaurant”, and “Sea View”, were not adequately substantiated.

5. Kalyan Jewellers: The advertisement shows “a small dark complexioned boy (minor) holding an umbrella”, which implies child labour which is against the law.  Also, by implication, the advertisement derides colour.

6. Amazon Seller Services Pvt Ltd (Amazon.in): In the advertisement, Amazon.in is marketing Samsung Galaxy S4 mobile at Rs 17,999 portraying that a customer will save 57% as MRP of the phone is Rs 41,500. The consumer has seen the product on the Amazon web-site and the transaction has been between the consumer and Amazon. Based on the details provided by the complainant i.e. actual MRP as printed on the packaging of phone, it was concluded that the web-site advertisement was misleading.

7. Honda Motorcycle & Scooter India (Honda Unicorn CB 160 CC): The claim in the advertisement, of “Special Offer” for the existing Unicorn customers was not substantiated.

8. Intex Technologies (P) Ltd (Intex aqua Speed): The statement in the advertisement “tu toh atakata hai” derides speech challenged persons.

9. Chugh Pen Company (3K Char Pens): The advertisement uses a profanity with absolutely no context or justification. The advertisement of 3K Char Pens was found indecent and vulgar.

10. Shethcorp Pvt Ltd (Sheth Builders): The advertisement shows a new building project in Mulund, Mumbai with the picture of green mountains, it has been surrounded with and describing the neighbourhood with premium malls. The claims in the advertisement were not substantiated.

11. Sharp India (Sharp Inverter): The advertisement’s claims: “India’s no 1 inverter AC” and “Running a Sharp Inverter AC is cheaper than using a Smart Phone”, were not substantiated.

12. Sanco Industries Ltd (Sanco Product): The claims “Catch No fire”, was not substantiated and was misleading by implication.

13. Panasonic India (Panasonic Life Conditioners): The advertisement’s claim “99% pure air” was considered to be misleading, notwithstanding the super in the advertisement.

14. Sarthak Entertainment Pvt Ltd (Sarthak TV): The advertisement of Sarthak TV claims it is the “No. 1 Channel”. The claim is misleading as the data period is of one week. This claim (quoting TAM as a source) violated the TAM Guidelines.

15. Times Internet Limited (MagicBricks.com): The advertisement’s claims: MagicBricks.com is “India’s No.1 Property Site”, “Maximum Options” and “Best Advice & Info”, were not substantiated adequately and were misleading by omission of qualifiers or descriptors for the claims.

16. Sarthak TV: In the advertisement Sarthak TV claims to be “No. 1 Channel” is substantiated for week 1 to 14. The data period shown is only of one week and not minimum of eight weeks as required by the TAM guidelines. This super (quoting TAM source) violated the TAM Guidelines.

17. Info Edge (India) Ltd (99acres.com): The advertisement of 99acres.com claims: to be “India’s No. 1 Property Portal” and “The undisputed leader”, were found to be unsubstantiated.

Resource:  http://www.bestmediainfo.com/2015/09/asci-upheld-complaints-against-100-out-of-141-ads-in-may-2015/